7 Steps To Sell Your Boss On Social Media Marketing

With words like “tweet,” “blog” and “unfriend” entering our standard lexicon, there’s no question that social networking has a significant place on our contemporary culture. And it’s no surprise that many companies have been using social media to connect and communicate with their customers online.

But the benefits of social networking aren’t always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from social media marketing can be difficult. It can be hard to see how social media marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social media, it helps to have a plan. Here the seven steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn’t hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential http://gawoltherlaw.com clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

2. Match the benefits of social media marketing with your company’s goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, there’s a social media marketing strategy for them. But in order to convince others of social media marketing’s benefits, you have to be aware of the company’s goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social media marketing can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how social media marketing will help them achieve it.

3. Start small. Even if they’re not bullish on social media marketing, your boss or others at your company are probably aware of the range of social media applications and services that are out there. They may think that launching a social media marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But that’s not necessarily true. A social media marketing campaign doesn’t have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, it’s often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media marketing campaign can appear strange and different, even to people who have plenty of marketing experience. If you don’t have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why it’s being done and how it will benefit the company.

5. Look for examples of social media marketing success. Lots of businesses, large and small, well-known and http://dalesmithlaw.com unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social media to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. It’s natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. That’s why it’s important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

o Our customers aren’t online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isn’t restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.

o What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether you’re engaged in social media or not. It’s better for nearly every brand to appear involved with its customers. Even the angry ones.

o It’s too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesn’t take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesn’t require countless work hours. Create http://kleymanlaw.com a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues’ personal preferences and consider how you can best sell your social media marketing idea. And remember that there may be some things you don’t know. Social media marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you don’t know, but make sure to point out all possible benefits to social media marketing.

Social media marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of social media marketing, you’ll be on your way to discovering the enthralling, challenging and rewarding new world of social media marketing.

By: Wendy Suto

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Wendy Suto is the CEO and President of Search Circus, an ethical and certified SEO firm based in Cleveland, Ohio, that specializes in effective social media marketing corporate blogs, press release submission services and link building for small to large businesses throughout the U.S. Search Circus is the Ringmaster of SEO.

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Contractor’s Plant & Machinery Insurance- Benefits And Exclusions

Extensions: Cover can be extended to includes up to a limit chosen by you on the following on payment of additional premium-

- Owner’s surrounding property

- Clearence and removal of debris

- Additional read more customs duty

- Express freight

- Air freight

- Third party liability

- Floater cover

- Dismantling

- Earthquake

- Escalation”””

Duration: Normally on annual basis and to be renewed periodically

“””Coverage: Plant and equipment often constitute a considerable read more part of a building contractor’s investment. Contractor’s Plant and Machinery insurance is an exclusive all risks policy covering the read more plant and machinery used by the contractors at the site for various projects.

Contractors Plant and Machinery Insurance covers the property whether they are at read more work or at rest, or being read more dismantled for the purpose of cleaning or overhauling, or in the course of operations or when being shifted within the premises or during subsequent re-erection, but in read more any case only read more after successful commissioning.

Interest Covered: Illustrations of machineries/equipment that can be covered under Contractors Plant & Machinery insurance are-

- Earthmoving equipment: Bulldozer, grader, scraper, excavator, loader, dumper, etc

- Concrete mixer, concrete pumps

- Lifting equipment and drilling equipment Road surfacing equipment:

- Batching plant for production of concrete of read more asphalt

- Concrete or bitumen paving machines

- Bitumen tank sprayers (iv) rollers

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- Loss or damage due to explosion of boiler/pressure vessel

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Driver License Suspension – How An Insurance Or Subrogation Company Can Suspend Your Texas License

I am the founder and CEO of Petty Details, LLC, and I have the power to bend my own rules and prices for the benefit of justice. So, be careful about making the assumption that your license can’t be suspended for an auto accident (if you were uninsured). If you get pulled over and you don’t have a valid license, you can be taken to jail.

If you have a Texas Driver License and somebody has called you or sent you a letter threatening the suspension of your driver license over an auto accident, it is highly possible that it could actually happen, but it is just as probable that the person making the threat doesn’t actually understand the rules as they apply in Texas. If you have been sued over an auto accident and you lost, then 99% of the time, you will be losing your license and registration privileges until you pay. Now, what can you do to protect yourself? Are there any loopholes? My best answer is “sort of”. Only the Texas Department of Public Safety can suspend your driver license (and the DPS doesn’t call people to advise of a pending suspension, they will send a written notice). What an individual, insurance, or subrogation company can do is request the suspension of your license in accordance with Chapter read more 601 of the Texas Transportation Code, and there are a lot of exceptions and rules that have to be followed (it is notable that if you don’t have a license, a proper request will keep you from getting one, and the read more suspension is supposed to affect your registration, too).

If the person calling read more you is an insurance company or subrogation firm, they probably know how to get you suspended, and it is not required that you be sued. Sometimes you could be covered and just not be aware of it (like if you are a full time college student and your parents have insurance).

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1. Work out a payment arrangement with the insurance company, subrogation firm, or person that is threatening you (it must be a written agreement that the State will accept in order to properly protect your license).

Justin Petty / Licensed read more All Lines Adjuster and Public Adjuster

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1. I trust you will be surprised when I personally answer the read more phone. It is probably the best (and right) thing to do is to work out a payment plan to protect your driving privileges.

6. Here they are:

2. There must be bodily injury (any amount) or damages to an apparent extent of $1000.00.

5. Plead your case!

3. Anyway, non-suit suspension of a Texas driver license is what this article is about, so here are some of the requirements your case will have to meet in order for your license to be in true jeopardy: The Texas Safety and Financial Responsibility Act has exacting rules that relate to the ability to get an individual’s driver license suspended due to a violation of the act, here they are in layman’s terms:

By: Justin Petty

3. Always make sure you have researched all avenues of possible insurance. Fight about whose fault the accident was. I am truly a horse of a different color, so visit my website and give me a call or drop me a line. If all of these factors apply to you, then it is likely that your license will be suspended if the party threatening to take action follows read more the proper rules (in Texas) for requesting the suspension. Most companies will take less than what they are asking for if you can pay a lump sum, so if you have a little money, try and make a settlement for less than the alleged damage amount.

My personal cell phone and e-mail are listed on my website, and I will personally answer my phone to address your questions or concerns. You can lose your license, registration, and ability to get a license even if you have not been sued. There has to be a “reasonable probability” that you were at fault (like the police put on the report that you rearended somebody, or there are read more witnesses against you). Somebody has to file an accident report, either a police officer or a party that was involved in the accident.

If you (as the owner) or the driver of your vehicle weren’t financially responsible at the time of an “at fault” accident, then the above things are pretty much the only things you can do to avoid a suspension outside of hiring an attorney. In order to do this you must follow the rules for requesting a hearing when you get your first notice of suspension (also it is advisable to make sure the Department of Public Safety has your correct address because they will use the address on your driver license for all notices and you have a time limit to request a hearing).

4. This is the trickiest part, because there are so many factors that can indicate fault.

2. Pay for the damages.

. If you were the owner of the vehicle that was involved in the accident, and the person who wrecked your car didn’t have permission to use your vehicle, then fight about that (again, you have to use the hearing rules to read more fight).

Keep in mind the rules I am relaying only apply to Texas and violations of the “financial responsibility law”. I work for the “little man”, be it a small business or an individual. I can’t tell you how many times I tried to explain this to people and they simply didn’t believe me, so they ended up with a license suspension, and then read more having to call me to negotiate for their license or risk the consequences. If you were unfortunate enough to be involved in an accident that is probably your fault, and if you didn’t have insurance or some other way of complying with the financial responsibility law, then you have few choices. If you are the owner of the vehicle, then you must have allowed the use of the vehicle either by saying read more the driver could use it, or by making it apparent by your actions that it was okay.

4. If you think honesty and integrity are a thing of the past, research me. The accident must have happened on a public highway, road or way (like an alley) as defined by Texas rules.

5

Compare Motor Insurance Online In Dubai

A good way to do this is through word of mouth, viz a viz, friends or colleagues and you can expect good reviews read more on prices and the claims service. Begin by short listing a mix and match of local and international companies and then comparing their prices and offerings.You will be amazed on how different they are!

Choose read more a company that provides 24-hour online support to its customers. With read more this option, a quote can be generated in a matter of seconds!. Not only that, they may also extend discounts to other products such as home, travel, personal accident, yacht, golf and medical insurance.

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Car insurance is mandatory in the UAE and comparing services read more provided by different insurers is sensible. By Searching for car insurance companies online, you can easily compare quotes and offerings in a matter of minutes. Compare motor insurance online in read more Dubai to get the best deals in insurance. Article Directory: http://www.articledashboard.com

Looking to compare motor insurance online in Dubai? RSA can offer a quick, easy online quote for motor insurance. From procuring quotes to purchasing policies and making claims, international insurers have robust IT systems and processes that ensure the ultimate convenience to the customer. Speak to your insurance advisor to read more understand what covers best fit your needs. You may also notice that international insurance companies give their customers an option of instant quotes, especially for read more motor insurance. Claims free drivers are also given read more excellent offers and discounts on their car insurance. This not only assures you have convenient options to get in touch read more with them but also translates to quick assistance during an emergency or incident. As a trusted UAE car insurance company we offer the package that is exactly right for you.

Opt for an international insurer with a good customer service reputation offering support via their call centre, website and branches.

Most international insurers will provide comprehensive covers for a reasonable price with maximum protection. Inquire about their claims history with their insurer and how read more these have been paid for.

Another easy and more credible way is to compare motor insurance online in Dubai

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